BIG Switch On

The Big Switch-On Christmas Lighting Event at SOHO Square, Sharm El Sheikh is a much-anticipated celebration that marks the start of the festive season. This year’s event takes place on Friday, November 21st, 2025, at 8:00 PM, transforming SOHO Square into a dazzling winter wonderland with festive lights, décor, and live entertainment.

Attended by the Minister of Tourism, the Governor of South Sinai, business leaders, influencers, and major media, the event brings together locals and visitors to celebrate in a joyful atmosphere. Highlights include the official lighting ceremony and performances by legendary Boney M, Russian pop star Sogdiana, and Disco Misr, offering a night of music and magic for all ages.

More than a lighting event, it’s a celebration of community and culture — a must-attend highlight on Sharm El Sheikh’s holiday calendar that promises unforgettable memories.

Savoy Group

Savoy Group is a premier luxury hospitality brand based in Sharm El Sheikh, offering world-class experiences across its portfolio of hotels, resorts, restaurants, and the iconic SOHO Square. With a focus on excellence and personalized service, its properties — including the Royal Savoy, Savoy Hotel, Sierra Resort, and Grand Oasis — provide exceptional stays for leisure, business, and celebration in the heart of the Red Sea Riviera.

ROYAL SAVOY

Royal Savoy Sharm El Sheikh offers 10 exclusive luxury villas, each featuring its own private pool, spacious terraces, and direct access to the resort’s world-class amenities. These elegant villas provide guests with the perfect blend of privacy, comfort, and sophistication, making them ideal for families, couples, or groups seeking an upscale and intimate retreat. With stunning views of the Red Sea and lush surroundings, the villas complement the resort’s refined atmosphere, ensuring an unforgettable stay just minutes away from the vibrant SOHO Square entertainment and dining complex.

SAVOY Hotel

Savoy Hotel Sharm El Sheikh is a luxurious five-star resort overlooking the Red Sea at White Knight Bay. Offering elegant rooms, fine dining, a private beach, pools, and a full-service spa, it’s the perfect destination for relaxation and sophistication. Located just steps from SOHO Square, guests enjoy seamless access to world-class entertainment and dining.

SIERRA Hotel

Sierra Resort Sharm El Sheikh is a stylish and modern beachfront resort offering a relaxed yet sophisticated atmosphere. Nestled along the pristine shores of the Red Sea, Sierra combines contemporary design with comfortable accommodations, including spacious rooms and suites ideal for families and couples alike. Guests can enjoy a variety of amenities such as multiple swimming pools, diverse dining options, a wellness center, and direct access to the beach. With its vibrant yet peaceful setting, Sierra Resort provides the perfect balance of leisure and entertainment, making it a favored choice for those seeking a memorable coastal escape.

Grand Oasis Hotel

Grand Oasis Hotel Sharm El Sheikh is a charming and family-friendly resort located along the stunning Red Sea coast. Known for its welcoming atmosphere and excellent value, the hotel offers comfortable accommodations with beautiful sea or garden views. Guests can enjoy a variety of facilities including swimming pools, multiple dining options, a kids’ club, and easy access to the beach. With its warm hospitality and convenient location, Grand Oasis Hotel is the perfect choice for travelers seeking a relaxed and enjoyable holiday experience in Sharm El Sheikh.

Tennis, Padel, & Squash Courts @ SOHO Square

SOHO Square offers excellent sports facilities, including well-maintained tennis, padel, and squash courts—perfect for both casual players and serious athletes looking to stay active during their stay. These courts provide a great opportunity to enjoy friendly competition or practice your skills in a beautiful setting.

As Sharm El Sheikh’s premier entertainment and lifestyle destination, SOHO Square is bustling with vibrant restaurants, cafes, shops, and nightlife. Known for its lively atmosphere and diverse events — including concerts, festivals, and the famous Big Switch-On Christmas Lighting — SOHO Square is the heart of the city’s social life, offering something for guests of all ages to enjoy.